
Why Frequency in Social Media Advertising is key.
When trying to understand how our ads are performing online, most only tend to look at the "classic" KPI (Key Performance Indicators). Some of the most popular being: Click Through Rate (CTR), Conversation Rate (CR), and Cost Per Click (CPC) / Cost Per Action (CPA). However, there is one KPI that is often overlooked: Frequency. What is Frequency? Simply put, Frequency is the number of times a specific user has seen your ad (on average). We get this number by dividing the tota