When trying to understand how our ads are performing online, most only tend to look at the "classic" KPI (Key Performance Indicators). Some of the most popular being: Click Through Rate (CTR), Conversation Rate (CR), and Cost Per Click (CPC) / Cost Per Action (CPA). However, there is one KPI that is often overlooked: Frequency. What is Frequency? Simply put, Frequency is the number of times a specific user has seen your ad (on average). We get this number by dividing the tota