When trying to understand how our ads are performing online, most only tend to look at the "classic" KPI (Key Performance Indicators). Some of the most popular being: Click Through Rate (CTR), Conversation Rate (CR), and Cost Per Click (CPC) / Cost Per Action (CPA). However, there is one KPI that is often overlooked: Frequency. What is Frequency? Simply put, Frequency is the number of times a specific user has seen your ad (on average). We get this number by dividing the tota
Creating viral content can be tricky. There is no step by step guide. In fact, sometimes it all comes down to “Right Place” and “Right Time”. However, there are 5 Key Rules to keep in mind – when creating your content – to maximize the chances of your content going viral. Prerequisite Work While you may be eager to hear all about the 5 Key Rules, there is something we must cover beforehand. Before we dive into the rules, it is imperative that we look into why people share con
One of the main goals for a business on Social Media is to grow their followers. While our follower count should be important, sometimes we need to take a step back and not get lost in the craze. Ask yourself these two questions. 1) What is the main goal of your business? 2) What is your main goal on Social Media?
Your answer to these two questions should be
1) To make money. 2) To increase your chances of making money. Why Quantity over Quality does not make sense This