Social Media Marketing
AB - Adrian Butler
Tasked with creating and running a social media campaign across Facebook and Instagram for the artist, designer, and media personality - AB.
Designed and created all content, responsible for paid advertising campaigns across all platforms.
Objectives included: Increasing Follower Count, Building E-Mail list, Increasing Brand Awareness, Converting into Sales, and Increasing Engagement.
Notably harnessed the power of Facebook Live to create a (sponsored) Live "Talk Show" across the West Michigan area. These Talk Shows would later turn into a weekly show titled "The Everything Show - with AB and Guests" - reaching over 2,500 views per episode.