Adrian Butler / GRAM
Tasked with creating an E-Mail Marketing Campaign for The Fluorescent Black Fashion show at the Grand Rapids Art Museum.
A Landing Page Website, for the purpose of collecting E-Mails, was built from the ground up. A "Two Free Tickets" giveaway was created for marketing and incentive purposes.
Over the course of 4 days, over 120 E-Mails were collected.
After the Free Ticket "Raffle" concluded, two types of E-Mails were created - "Deadline" Emails and "Flash Sale" Emails. Both forms of E-mails had one conversion goal: Increase Ticket Sales.
After Each E-Mail Blast, Ticket Sales rose.